Eric Lofty of Southern Roofing and Exteriors: A Story of Integrity, Family, and Community

A Personal Mission Born from Devastation

Eric’s passion for roofing didn’t come from mere business ambition—it was born from personal experience and hardship. “Our house was in bad shape after the tornadoes in 2020,” Eric shared, recounting a memory that remains vivid and emotional. His family home was devastated, and it took three long months for help to arrive and finish the job.

"Could you imagine your family having to live in a damaged home for three months? Wondering if the elements from outside were going to come in the house?" Eric reflects.

That experience reshaped his life’s mission. "I do what I do for my family—and everyone else’s family. So everyone can keep that sense of security," he explains. This profound sense of purpose has fueled his drive to ensure no family has to endure what his family had to do.

Built on Core Values: People Over Profit

For Eric, his philosophy is simple yet powerful: People Over Profit. This isn’t a slogan—it’s a promise, and Eric lives by it every day. "Allow me to make your roof my number one priority," he often says, embodying the dedication and care that sets his company apart.

Their core values reflect this commitment:

• Faith: To know and love the Maker.
• Family: Yours and ours.
• Integrity: Do what is right, always.
• Growth: Strive to get better every day.
• Teamwork: We function and perform best as a team.



These aren’t just words on a mission statement—they’re lived out through every project, interaction, and handshake.

Experienced, Certified, and Dedicated

With over 30 years of experience in the construction industry, Eric brings unparalleled expertise to the table. Southern Roofing and Exteriors offers comprehensive services including full roof replacements, roof repairs, general and preventative maintenance, leak detection, and gutter installations. They are also proudly GAF-certified Master Shinglers, ensuring that every job meets the highest industry standards.



Their commitment to excellence extends beyond technical skills. Every client interaction is built on trust, compassion, and genuine connection. "When selecting somebody to work on your home, build a great relationship with them," Eric advises. “It should feel as natural and comforting as sharing a Christmas dinner with family.”

Giving Back to the Community

For Eric Lofty and his team, giving back is as important as providing excellent service. Southern Roofing and Exteriors donates 1% of their profits to community causes, supporting initiatives like the Ronald McDonald House and helping cover unpaid school lunch balances for local students.



"We believe in supporting the communities that support us," says Eric Lofty. "Our business isn’t just about roofs—it’s about people and the communities they live in."

Veterans and military families hold a special place in Eric's heart. His patriotic spirit is reflected in offerings like military discounts and participation in the Roofs for Troops program, ensuring that those who have served receive the respect and care they deserve.

More Than Just Business: A Family Man at Heart

Eric Lofty is much more than a businessman—he’s a dedicated family man who’s been married for 14 years. He’s the proud father of five children and a grandfather to one granddaughter. Outside of running his business, Eric finds joy in fulfilling hobbies like rock tumbling and playing guitar.



His love for connecting with people extends beyond professional relationships. "The most unusual—and honestly, the most rewarding—part of my job is getting to know people on a deep level," Eric shares. From talking with women who collect dolls to gun enthusiasts with rare collections, it’s clear that for Eric, every client interaction is an opportunity for genuine human connection.

A Promise You Can Count On

When working with Eric Lofty, clients aren’t hiring a random contractor—they’re partnering with someone who genuinely cares. Eric himself makes this guarantee clear to every client: "I guarantee you two things in life: One, you won’t find anyone who will work as hard as I do. And two, you’ll always see me in a pair of overalls."



It’s this blend of humor, hard work, and heartfelt commitment that makes Southern Roofing and Exteriors more than a roofing business—it makes them a true community champion.

Looking Ahead: A Bright Future for Southern Roofing and Exteriors

Southern Roofing and Exteriors has made an indelible mark on Dalton and its surrounding communities. With a focus on growth, continuous improvement, and unwavering integrity, Eric Lofty and his team are poised for long-term success.



"We strive to get better every day," Eric affirms. His leadership qualities have not only fostered business growth but have also reinforced a culture of teamwork and dedication that resonates through every project completed.

Final Thoughts

Southern Roofing and Exteriors is more than a business—it’s a testament to the power of resilience, compassion, and community spirit. For Eric Lofty, roofing isn’t about shingles and gutters—it’s about restoring peace of mind and building genuine relationships, one roof at a time.



For those in Dalton GA, Cleveland TN, and the surrounding areas, Southern Roofing and Exteriors provide great service alongside a promise of security, hard work, and heartfelt care.

For more information about Eric Lofty and Southern Roofing and Exteriors, please contact him at:

706-229-1944

eric@srande.com

https://southernroofingandexteriors.com/